Kathy Sniezek
Communications Strategist and Senior Writer
I work with organizations to amplify their value through engaging and cohesive messaging and execution.
For 15+ years I've helped launch and elevate diverse brands across industries that include aerospace & defense, fintech, healthcare, life sciences, manufacturing, media, and telecom.
As a passionate storyteller, I'm highly skilled in researching and distilling complex topics into compelling blogs, landing pages, press releases, ads, eBooks, brochures, case studies, presentation decks, social, and high-level sales enablement. With both in-house and agency experience, I can easily pivot from facilitating stakeholder alignment to last looks on final copy and design.
This selection of work illustrates some of the ways I've helped my clients connect with their audience. Grab a coffee, scroll through, and contact me to discuss how I can help you.
This leading provider of WiFi sensing solutions sought to energize their brand identity with strengthened messaging and new website content, which I provided. The company raised >U.S.$15 million in Series B funding in October 2023.
Augmented Intelligence - the other emerging "AI" - is the foundation for this surgical solution provider's state-of-the art offering that I highlight in this eBook against the backdrop of surgery's history and future opportunities.
As a thought leadership piece, this eBook I wrote captures industry sentiment on ongoing challenges as well as viable opportunities for healthcare operations to sustain cost savings through unifying disparate systems. Promotion of this report resulted in 138 media replacements, the company’s highest number of downloads in a six-month period, and a speaking opportunity at a leading health symposium.
With a creative nod to our creative agency's brand anthem, I illuminated the industry survey data behind our best practices in this "stellar" eBook.
This Africa-based provider of proactive healthcare to students leverages its annual report as a keystone communication to its worldwide partners and supporters. In this report, I detailed their mission, model, and positive impact resulting from the expansion of their school health program.
Through relatable, comprehensive eBooks, email workflows, and blogs, I distilled technical details and amplified solution benefits for this pioneer in manufacturing execution system (MES) solutions.
I facilitated the brand discovery process through workshops and stakeholder interviews, built a website, set up LinkedIn and Twitter channels, and authored news and social posts to increase awareness and customer engagement for this trusted VoIP solution provider. The company was acquired in December 2021 by a leader in enterprise technology.
I raised awareness for this trusted supplier of electronic components through a cadence of social posts, targeted email workflows, and a key customer case study highlighting their partnership with a worldwide leader in advanced technology solutions.
I provided concise prose for 12+ country and regional breakout reports in this series published by a leader in enterprise data management.
I generated awareness for a general reinsurance spinoff with a rebrand launch that included a new website build and content, marketing templates, LinkedIn page, and news posts. The company's expertise and experience was recognized and acquired in January 2022 by Swiss Re, a leading provider of insurance solutions.
I helped facilitate customer engagement for a market data solution provider with content that raised awareness and eyebrows. The provider was acquired in January 2022 by a leader in mission-critical technology for the financial services industry.
As part of a gratis project donated through a local college, I worked with a talented designer to boost the message and website content for this nonprofit organization dedicated to empowering young girls and women with trust, confidence, and resilience through the teaching of woodworking skills.
I wrote the PR plan and ad copy for the launch of this practitioner-focused, web-based provider of cancer information and services. The live event drew 18% onsite registration, and the campaign earned an APEX Award. The provider was later acquired by a global leader in healthcare.
I helped amp up sales assets for this mission-critical aerospace and defense supplier with invigorated sales sheets and a presentation template.
Channeling timeless wisdom, I helped expedite brand awareness and engagement for a groundbreaking shared storage solution and new market entrant. I concepted and wrote award-winning targeted ads, sales sheets, and direct mail promotions that were anchored by an immersive industry exhibit booth. The business unit sold to IBM Tivoli for 3X company-invested capital in 3 years.
I inspired cross-functional collaboration and camaraderie through a company-mandated requirement to produce spoof videos for quarterly, annual, and worldwide sales meetings. I conceptualized themes, wrote scripts, recruited 'actors,' devised props, and selected music for these welcome respites from data-intensive presentations.
As Chair, Social Media Manager, and Associate Event Coordinator for the Board-appointed 350th Anniversary Celebration Committee, I successfully led and collaborated with a 10-person team in creating, promoting, and executing a series of highly attended community-wide events that were held August 2021 through October 2023 and spanned ice cream socials to a hometown parade to a grand finale hoedown.
I created and co-managed our social media presence, fundraising activities, and merchandise operation, and partnered with town boards and committees on event execution for this historical milestone. Most importantly, we brought our community together.
For The Container, a silent short film and labor of love that garnered international attention, I wore many hats including Producer, Production Manager, Script Supervisor, Web Copywriter, and Publicist. Filmed locally featuring SAG actors and an original score by musical prodigy Drew Krassowski, The Container was screened at area festivals and named Official Selection for the Cannes film Festival Short Film Corner.
I helped to raise funds for enrichment programs and create a rewarding experience for students and parents with a theatrical production I supported as social media manager, set painter, prop manager, stagehand, event decorator, and usher. I also created a multimedia presentation that captured first rehearsal to final curtain call and presented it at the cast party.