Kathy Sniezek

Communications Professional/Senior Writer

KathySniezek

Northwest of Boston, MA

l enjoy working with businesses to articulate their unique value through meaningful communication. With in-depth marketing/PR experience and a knack for uncovering key messages, I help my customers deliver a relevant, interesting, and visually appealing story through traditional and social media.


978-302-2304 mobile

Social Media


  • LinkedIn
    LinkedIn connects me to people, companies, and insight on what matters in today's world.

  • @kathysniezek
    I've shared insight, tips, and tools to help others engage and enjoy more meaningful communication.

Experience

  • Communications Consultant/Experienced Writer
    Dunstable, MA
    Jun 2008 - Present
    REACTION Design Works
    Here are a few examples of how I help clients:

    Communications Consultant/Writer - VoIP telephony solutions provider
    • Website refresh, news assets for web and social media 
    • Company is expanding its offerings into the Cloud 
    • Detail: write & post news and web content  

    Writer/Editor - market data solutions provider
    • Website launch, 2 follow-on refreshes, numerous marketing/PR assets
    • Company continues to increase revenues and headcount
    • Detail: edit/publish news, data sheet, and Twitter content  
     
    Project Manager, Writer/Editor - forensic DNA/biotech consultant
    • 2 website refreshes, 1 for relaunch - investigative services to new focus
    • Company gained awareness as an established full-service provider
    • Detail: write/edit website and promotional content

    Campaign & Event Manager, Writer/Editor - aerospace startup
    • Offline marketing/PR rollout for airborne surveillance startup
    • Company gained exclusive distributorship, new customers & products
    • Detail: wrote/edited marketing/PR assets; managed exhibit participation
  • Public Relations Manager
    Chelmsford, MA
    Jun 2004 - Jun 2010
    Mercury Systems, formerly Mercury Computer Systems
    • Managed PR specialist & PR agency; consistently earned press pickup
    • Developed/executed PR strategy for corporate & business units
    • Authored/edited customer, employee, press, shareholder comms
    • Aligned internal and external messaging and touch points
    • Developed thought leadership strategies - customer/shareholder circles
    • Authored Twitter posts, corporate blogging policy to open more channels
    • Initiated news monitoring system to improve industry/competitor visibility
    • Improved op efficiency with standardized workflows for news/outreach
  • Marketing Project Leader/Collateral Development Manager/Copywriter
    Chelmsford, MA
    May 1996 - Jun 2004
    Mercury Systems, formerly Mercury Computer Systems
    September 2000 - June 2004
    I managed dual responsibilities as Collateral Development Manager (see below) and Marketing Project Leader, a role created to capitalize on my project management skills to improve marketing operational efficiency.

    • Produced/managed marketing programs with cross-functional team
    • Authored overviews, data sheets, presentations, web, promo pieces
    • Developed comm plans for co./tech. acquisitions and divestitures
    • Co-produced co. meetings - creative themes & videos, presentations
    • Improved comm launches/TTM with creation of Requirements Document
    • Improved Marketing Comm workflow with project management system
    • Created product/service brands with team; trademark evaluations
  • Public Relations Coordinator
    Waltham, MA
    Oct 1994 - May 1996
    Mercer Management Consulting
    • Edited/distributed news releases, Briefs, brochures, presentations
    • Co-managed $1 million corporate marketing budget
    • Routed national press inquiries to key spokespeople
  • Corporate Communications Specialist
    Burlington, MA
    Aug 1987 - Oct 1994
    Dynatech Corporation, now Acterna Corporation
    • Authored employee newsletter, ads, and event material
    • Edited/co-produced corporate brochures, press kits, shareholder reports
    • Managed press, product, and shareholder inquiries
    • Orchestrated shareholder meetings & CFO press/analyst road shows
    • Created/chaired environmental committee, launched paper recycling

Industry Recognition


  • Industry Recognition - Marketing Campaigns
    APEX Awards for Publication Excellence, Web Site Content, Marketing Plans; and Marketing & Sales Campaign for integrated product launch and industry exhibition

  • Industry Recognition - Independent Film
    The Container, a silent short film I co-produced, was named Official Selection for the 2007 Festival de Cannes, the 2007 Long Island Film TV Foundation Festival, and the 2007 S.N.O.B. (Somewhat North of Boston) Film Festival - you can view the trailer and film at http://vimeo.com/31558686

Education

  • Boston, MA
    Northeastern University
    Extensive studies in Marketing, Public Relations, Communications, and Business
    Communications and management courses through American Management Association, PRSA, other organizations