Kathy Sniezek

Communications Professional/Senior Writer

Northwest of Boston, MA

l enjoy working with businesses to articulate their unique value through meaningful communication. With in-depth marketing/PR experience and a knack for uncovering key messages, I help my customers deliver a relevant, interesting, and visually appealing story through traditional and social media.

Advertising & Event Promotion

  • I put a humorous twist on this FP industry conference ad that uses a problem-solution approach and eye-catching image.
    I put a humorous twist on this FP industry conference ad that uses a problem-solution approach and eye-catching image.
  • I posed a thought-provoking idea using a Q&A format and striking image in this recruiting ad to attract new hires.
    I posed a thought-provoking idea using a Q&A format and striking image in this recruiting ad to attract new hires.
  • Channeling timeless wisdom, I conceived & wrote this FP ad that launched a multi-year campaign & captured an APEX Award.
    Channeling timeless wisdom, I conceived & wrote this FP ad that launched a multi-year campaign & captured an APEX Award.
  • My original theme & prose impart more wisdom here to win an APEX Award for the family of promo pieces.
    My original theme & prose impart more wisdom here to win an APEX Award for the family of promo pieces.
  • I worked with Rep. Tsongas' team in hosting a breakfast forum she headlined; I co-produced video segments & posted on YouTube.
    I worked with Rep. Tsongas' team in hosting a breakfast forum she headlined; I co-produced video segments & posted on YouTube.
  • I wrote a comprehensive PR plan & ad copy that supported this theme for a website launch campaign that won an APEX award.
    I wrote a comprehensive PR plan & ad copy that supported this theme for a website launch campaign that won an APEX award.

Corporate & PR Communications

  • Identify and communicate key offerings and remarkable benefits through traditional and social channels
    Identify and communicate key offerings and remarkable benefits through traditional and social channels

  • Refine and post marketing and PR content content that's relevant and interesting
    Refine and post marketing and PR content content that's relevant and interesting
  • For this home page refresh, I captured the empowering experience this program delivers to its participants.
    For this home page refresh, I captured the empowering experience this program delivers to its participants.
  • I wrote news, revamped and posted 138+ marketing assets, and crafted next-gen web content as part of a major acquisition integration.
    I wrote news, revamped and posted 138+ marketing assets, and crafted next-gen web content as part of a major acquisition integration.
  • I revamped a series of tech data sheets (2 shown here) with succinct messaging & carried the sleek redesign into a new template.
    I revamped a series of tech data sheets (2 shown here) with succinct messaging & carried the sleek redesign into a new template.
  • I crafted this tagline & twice refreshed website & promotional content with precise messaging layered on an elegant redesign.
    I crafted this tagline & twice refreshed website & promotional content with precise messaging layered on an elegant redesign.
  • I created/refined PR and marketing assets in conjunction with leading the offline rollout for this startup.
    I created/refined PR and marketing assets in conjunction with leading the offline rollout for this startup.
  • I wrote news releases, aligned internal promotion & teamed with competitors to stage briefings for this major industry initiative.
    I wrote news releases, aligned internal promotion & teamed with competitors to stage briefings for this major industry initiative.
  • This breakthrough tech launch claimed wide press coverage and industry awards. I wrote/refined the news and co-coordinated outreach.
    This breakthrough tech launch claimed wide press coverage and industry awards. I wrote/refined the news and co-coordinated outreach.
  • I wrote & refined many news & marketing assets for this medical imaging unit through its evolution to a life sciences focus.
    I wrote & refined many news & marketing assets for this medical imaging unit through its evolution to a life sciences focus.
  • I co-wrote, edited, and/or produced numerous annual shareholder reports, letters to shareholders & earnings news releases.
    I co-wrote, edited, and/or produced numerous annual shareholder reports, letters to shareholders & earnings news releases.

Screenwriting, Film Production & Publicity

  • I was Producer, Production Manager, Publicist & more for this short film named Official Selection for the Cannes Film Festival.
    I was Producer, Production Manager, Publicist & more for this short film named Official Selection for the Cannes Film Festival.
  • Here’s the trailer for The Container, a short film & labor of love that was screened at the Cannes Film Festival & local venues.
    Here’s the trailer for The Container, a short film & labor of love that was screened at the Cannes Film Festival & local venues.
  • I co-created short films featuring colleagues and humor that became a mandatory agenda item for company meetings.
    I co-created short films featuring colleagues and humor that became a mandatory agenda item for company meetings.